Privacy Policy

ExcellenceFinance SAS
Last updated: December 2025

Introduction

ExcellenceFinance SAS (hereinafter “ExcellenceFinance”, “we”, “our” or “us”) is committed to protecting the privacy of its users and customers. This Privacy Policy describes how we collect, use, store and protect your personal data when you use our website, our Excellence FP mobile application, and our financial automation services.

ExcellenceFinance is a simplified joint-stock company (SAS) under French law, with its registered office located in Rouen, France. As data controller, we comply with the General Data Protection Regulation (GDPR) and the French Data Protection Act (Informatique et Libertés).

1. Personal Data Collected

1.1 Data You Provide Directly

When using our services, we may collect the following information:

Identification Data:

• First and last name
• Email address
• Phone number
• Postal address
• Country
• Company name (for professionals)
• Education level
• Occupation

Account Data:

• Login credentials
• Account preferences
• Customer service communication history

Financial Data (Excellence FP Application):

• Budget information you enter
• Savings and investment goals
• Customized expense categories
• Personal financial tracking data

Professional Data (B2B Services):

• Information about your company
• Data related to processes to be automated
• Professional documents shared as part of our services

1.2 Automatically Collected Data

When browsing our site or using our applications:

• IP address
• Browser type and version
• Operating system
• Pages visited and visit duration
• Traffic source
• Approximate geolocation data
• Mobile device identifiers
• Interactions with our online advertising

1.3 Data Collected via Our Advertising Partners

We use advertising tracking technologies provided by our partners to measure the effectiveness of our campaigns and offer you relevant advertisements. This data may include:

• Advertising identifiers (cookies, mobile identifiers)
• Actions performed on our site after viewing or clicking on an advertisement
• Interaction data with our advertising content
• Conversion information (registrations, downloads, purchases)

2. Purposes and Legal Bases of Processing

3. Advertising and Tracking Technologies

3.1 Advertising Partners

We work with the following advertising platforms to deliver and measure our campaigns:

Google Ads and Google Analytics

We use Google’s advertising services, including:

• Google Ads: advertising on the search and display network
• Google Analytics 4: audience analysis and conversion measurement
• Google Tag Manager: centralized tracking tag management

Google may use this data to personalize the ads you see on its properties and on Google partner network sites.

Google Privacy Policy: https://policies.google.com/privacy
Opt-out: https://adssettings.google.com

Meta (Facebook and Instagram)

We use the Meta Pixel to:

• Measure the effectiveness of our ads on Facebook and Instagram
• Create custom and lookalike audiences
• Optimize campaign delivery
• Track conversions (registrations, app downloads)

Meta Privacy Policy: https://www.facebook.com/privacy/policy
Opt-out: https://www.facebook.com/settings/?tab=ads

X (formerly Twitter)

We use the X Pixel (Twitter Pixel) to:

• Track conversions from our ads on X
• Measure the return on investment of our campaigns
• Create remarketing audiences
• Optimize our advertising campaigns

X Privacy Policy: https://twitter.com/privacy
Opt-out: https://twitter.com/settings/account/personalization

TikTok

We use the TikTok Pixel to:

• Measure the performance of our ads on TikTok
• Track user actions after interacting with our ads
• Create custom audiences for remarketing
• Optimize our campaigns for conversions

TikTok Privacy Policy: https://www.tiktok.com/legal/privacy-policy
Opt-out: TikTok app Settings > Privacy > Personalization and data

LinkedIn

We use LinkedIn Ads to:

• Track conversions from our ads on LinkedIn
• Measure the return on investment of our campaigns
• Create remarketing audiences
• Optimize our advertising campaigns

LinkedIn Privacy Policy: https://www.linkedin.com/legal/privacy-policy
Opt-out: https://www.linkedin.com/mypreferences/d/member-cookies

3.2 How Advertising Tracking Works

When you visit our website or interact with our ads:

1. Collection: Our partners’ pixels collect information about your visit (page views, actions performed)
2. Transmission: This data is transmitted to the relevant advertising platform
3. Analysis: Platforms analyze this data to measure performance
4. Targeting: This information may be used to show you relevant advertisements

3.3 Remarketing and Custom Audiences

We use collected data to:

• Remarketing: show you ExcellenceFinance ads after your visit to our site
• Custom audiences: target people who have already interacted with us
• Lookalike audiences: reach new people with similar characteristics to our existing customers

3.4 Your Choices Regarding Targeted Advertising

You can control targeted advertising in several ways:

On our site:

• Refuse advertising cookies via our consent banner
• Change your preferences at any time via “Manage cookies”

With our partners:

• Google: https://adssettings.google.com
• Meta: https://www.facebook.com/settings/?tab=ads
• X: https://twitter.com/settings/account/personalization
• TikTok: App Settings > Privacy
• LinkedIn: https://www.linkedin.com/legal/privacy-policy

General tools:

• Your Online Choices (Europe): https://www.youronlinechoices.eu
• Digital Advertising Alliance: https://optout.aboutads.info

4. Data Sharing

4.1 Subcontractors and Partners

We may share your data with trusted service providers who assist us with:

• Hosting and maintaining our infrastructure
• Payment processing
• Sending communications (emails, SMS)
• Analyzing and improving our services
• Customer support
• Delivering and measuring our advertising campaigns

These partners are contractually obligated to respect the confidentiality of your data and to use it only for the purposes for which it is transmitted to them.

4.2 Advertising Platforms

As part of our advertising activities, we share certain data with:

*Hashing is an irreversible encryption technique that protects your personal data while allowing matching with user accounts.

4.3 Transfers Outside the European Union

Our advertising partners (Google, Meta, X, TikTok, LinkedIn) are American or Chinese companies (TikTok/ByteDance). Data transfers to these countries are governed by:

• The EU-U.S. Data Privacy Framework for certified American companies
• Standard Contractual Clauses (SCC) approved by the European Commission
• Additional measures of protection (encryption, pseudonymization)

We ensure that appropriate safeguards are in place before any data transfer outside the European Union.

4.4 Legal Obligations

We may be required to disclose your data to comply with a legal obligation, court decision, or request from a competent administrative authority.

5. Data Retention

We retain your personal data only for the duration necessary for the purposes for which it was collected:

At the end of these periods, your data is deleted or irreversibly anonymized.

6. Your Rights

In accordance with GDPR, you have the following rights regarding your personal data:

6.1 Right of Access

You can obtain a copy of the personal data we hold about you.

6.2 Right of Rectification

You can request correction of inaccurate or incomplete data.

6.3 Right to Erasure

You can request deletion of your data in certain cases provided by regulation.

6.4 Right to Restriction of Processing

You can request temporary suspension of processing of your data.

6.5 Right to Data Portability

You can retrieve your data in a structured and commonly used format.

6.6 Right to Object

You can object to the processing of your data based on our legitimate interest, including profiling for prospecting purposes.

6.7 Right to Withdraw Consent

When processing is based on your consent (particularly for targeted advertising), you can withdraw it at any time.

7. Cookies and Similar Technologies

7.1 What is a Cookie?

A cookie is a small text file stored on your device during your visit to our site. It allows us to remember your preferences and improve your user experience.

7.2 Types of Cookies Used

Strictly Necessary Cookies:
Essential for site functionality (authentication, security, consent management). These cookies cannot be disabled.

Performance and Analytics Cookies:
Allow us to measure audience and improve our services via Google Analytics (number of visitors, most consulted pages, user journeys).

Functional Cookies:
Remember your preferences (language, region) to personalize your experience.

Advertising and Targeting Cookies:
Used by our advertising partners to offer you relevant ads, measure the effectiveness of our campaigns, and perform remarketing.

7.3 List of Advertising Cookies

7.4 Managing Your Cookie Preferences

During your first visit, a banner allows you to accept or refuse non-essential cookies. You can change your choices at any time:

• Via the “Manage cookies” link in the footer of our site
• In your browser settings
• Via our partners’ opt-out tools (see section 3.4)

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

• Encryption of data in transit (SSL/TLS) and at rest
• Strict access controls and enhanced authentication
• Intrusion monitoring and detection
• Regular backups and continuity plans
• Staff training on data protection
• Regular security audits
• Hashing of sensitive data shared with advertising platforms

In the event of a data breach likely to pose a high risk to your rights and freedoms, we will inform you as soon as possible.

9. Protection of Minors

The Excellence FP application is intended for family use and may be used by minors, particularly high school students, in an educational and financial support context.
In accordance with applicable regulations, users aged 15 or over may consent themselves to the processing of their personal data.
For users under 15, use of the application and processing of their personal data are subject to prior consent from the holder(s) of parental authority.
Excellence FP is committed to collecting only data strictly necessary for the operation of the application and to applying enhanced protection measures concerning minors’ data.
Parents or legal representatives may, at any time, exercise their rights of access, rectification, or deletion of their child’s personal data by contacting us at the following address: contact@excellencefinance.fr.

10. Links to Third-Party Sites

Our site and applications may contain links to third-party websites, including our advertising partners’ platforms. We do not exercise any control over these sites and disclaim any responsibility regarding their privacy practices. We encourage you to consult their respective privacy policies.

11. Policy Modifications

We may update this Privacy Policy to reflect changes in our practices, our advertising partners, or legal requirements. The last update date is indicated at the top of this document. In case of substantial modification, we will inform you by email or via a notification on our services.

12. Contact

For any questions regarding this Privacy Policy, our advertising practices, or to exercise your rights, you can contact us:

ExcellenceFinance SAS
Registered office: 5 Bis Rue d’Herbouville Rouen 76000, France

Email: contact@excellencefinance.fr
Contact form: excellencefinance.fr/contact

Data Protection Officer (DPO):
contact@excellencefinance.fr

13. Complaint to the Supervisory Authority

If you believe that the processing of your personal data constitutes a violation of GDPR, you have the right to lodge a complaint with the Commission Nationale de l’Informatique et des Libertés (CNIL):

CNIL
3 Place de Fontenoy
TSA 80715
75334 Paris Cedex 07
France
www.cnil.fr